Wednesday, August 31, 2005

Why Woo Roo?

Woo roo is the first OPUN project ( just like the firefox 2 Mozilla). The earliest idea is to make handmade bag for iPod, and when I considered giving a code name for the project, the question "what is the best bag in the world?" came up to me, and the answer is obvious, the kangaroo has it. Later I found roo is a short cut to kangaroo and it sounds cute and perfect to be an interesting name.

Inspired by the Open Source projects management such as Sourceforge and Mozilla, I'd like to follow such model and establish a consistent and systemic way to name all the projects code within the OPUN matrix, and since I've been considering the Yao project all the time, I came to think I can name the projects combining the names of chinese traditional 5 elements and 12 animals. In chinese, kangaroo is mouse with bag, and mouse is among that 12 animals, so all I had to do is to choose one of the 5 elements which are metal, wood, water, fire and earth. I first wanted to pick the fire and that would make "fire roo", so much alike the now famous firefox, finally I chose wood, and to make it sounds cute, I chopped the "d" off the wood and then came the "woo roo".

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What is Woo Roo?

Woo Roo is an OPUN project.

So what is OPUN? OPUN is a revolutionary business system like the Open Source movement, the basic spirit is that business must be open and transparent. And what does that really mean? There are more detailed explanation in the OPUN blog, and to put it simple, in OPUN, we have nothing to hide (except for personal privacy), how we make a product, how much does it cost, how much we profit... all the information is completely exposed to public.

Woo Roo is bag for consumer electronic gadgets, particular for iPod and iBook, it is handmade and extremely personalized because it's vivid and has life. Nowadays, electronic products of mass production are overwhelmed in our daily life, we believe people are looking for wonderful products full of life, product that gives all kinds of possibilities and choices. The popularity of iPod represents an attitude of life that great product can have the highest quality and full of fun. So from the very beginning, we want to make bags for iPod and iBook which are handmade and can be customized for individual character, and that is why Woo Roo is here.

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